Media Executive

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Salary/Wage: (Starting Salary DOE)

$30,000 $40,000/yr. (draw plus the ability to earn commission = unlimited earning potential)

Shift and Schedule:

Mon. Fri. (or at the Managers Discretion)

Job Type:

Full-Time

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About WLFI:

Established in 1953, WLFI (News 18) is the premier television station serving the Lafayette-West Lafayette area DMA Market 189. As a CBS affiliate, it provides comprehensive local news, weather, and sports coverage across West-Central Indiana. The Lafayette-West Lafayette area is a dynamic blend of small-town charm and high-tech innovation. Lafayette serves as the scenic county seat, featuring a vibrant, walkable downtown filled with quaint local shops & eclectic dining. Across the river, West Lafayette is the proud home of Purdue University, part of the BIG 10 Athletic Conference, and nationally ranked in multiple areas. Purdue is also an international hub for research. Overall, the area offers a rich quality of life with over 50 parks, the Columbian Park Zoo, and the Celery Bog Nature Area. With its proximity to Indianapolis and Chicago, it provides a perfect balance of Midwestern hospitality and global influence.

Job Summary/Description:

Fuel your career with an award-winning team! WLFI-TV18 is hiring a Multi-Media Account Executive to connect local businesses with the biggest audiences in Greater Lafayette & beyond. Whether its a primetime spot during Survivor or a precision-targeted digital campaign combining streaming and targeted email marketing, youll be the bridge between local brands and their future customers. If youre ready to sell the best of broadcast and digital, we want to talk to you!

Duties/Responsibilities include, but are not limited to:

Implements strategies to consistently grow revenue and exceed monthly and quarterly revenue goals.
Develop client relationships & handle clients at various stages in the sales cycle, including account updates, weekly projections, and forecast of future advertising.
Understanding of the media landscape and digital marketing strategies
Generate packages & create oral and written presentations
Ability to make face-to-face sales visits
Monitor accounts receivable
Establish and maintain good relationships with buyers and clients
Collaborate with internal teams, including sales management, creative services, and traffic, to ensure seamless campaign execution
Research, analyze, and monitor competitive media for new leads
Maintain accurate records of sales activities and client interactions in the CRM system
Pay Range: Starting at $30,000 $40,000 draw plus the ability to earn commission = unlimited earning potential
Attend client meetings and industry events

Qualifications/Requirements:

Outgoing personality and a passion for helping local businesses grow
Self-motivated
Excellent public relations skills
Computer proficient
Valid drivers license, reliable personal vehicle, state-mandated automobile insurance, and an acceptable driving record
Ability to pass a background check

WLFI-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Sales-related experience preferred

Our benefits include a medical insurance coverage option with NO COST premiums for employees and very low premiums
for dependents. Gray offers Medical, Dental, Vision, Accident Insurance, along with additional voluntary benefits. All
employees have free company-paid disability and life insurance. Employees earn Paid Time Off, can take Paid Parental
Leave, and have paid company holidays throughout the year.