Account Executive Jobs in Lansing, MI
An Account Executive in the broadcasting industry plays a crucial role in creating and maintaining relationships with clients. They are responsible for selling advertising time, planning media schedules, and ensuring the successful delivery of clients' advertisements. In addition, they work closely with other departments such as creative, production, and finance to ensure that client needs are met and campaigns are executed successfully. They are expected to understand market trends, analyze sales data, and offer creative advertising solutions to clients.
Important skills for an Account Executive include excellent communication, negotiation, and presentation skills. They should have a deep understanding of the broadcasting industry and advertising strategies. Furthermore, a degree in Marketing, Business, or a related field is often required, and certifications in sales or advertising may be beneficial. Prior to becoming an Account Executive, a person may have roles such as Sales Representative, Account Manager, or Media Planner in the broadcasting or advertising industry.
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Demographic Data for Lansing, MI
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Salary for Account Executive Jobs in Lansing, MI
Highest Education Level
Account Executives in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Account Executive position
- Competitive Analysis
- Customer Relationship Management
- Relationship Management
- Cold Calling
- Proposals
- Email Marketing
- Pay per Click
- Client Services
- Goal Oriented
- Print Advertising
- Client Relationships
- Salesforce
- Reputation Management
- Needs Analysis
- Broadcasting
- DoubleClick for Publishers
- Online Media
- Radio Broadcasting
- Radio Advertising
- Digital Media
- Advertising Operations
- Multimedia
- Media Training
- Podcasting
- Digital Sales
- Journalism
- Paid Search
- Media Sales
- Media Planning
- Social Networking
- Storytelling
- Marketing & Advertising
- Advertising Sales
- Digital Advertising
- Marketing Campaigns
- Search Engine Optimization
- Search Engine Marketing
- Sales Presentations
- Music
- Prospecting
- Media
- Digital Marketing
- Forecasting
- Computer Programming
- Networking
- Strategy Development
- Prioritizing
- Driving
- Negotiation
- Presentation
- Events
- Collaboration
- Reporting
- Microsoft PowerPoint
- Multitasking
- Microsoft Office
- Sales
- Problem Solving
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
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