Account Executive Jobs in Columbus, OH
An Account Executive in the broadcasting industry plays a crucial role in creating and maintaining relationships with clients. They are responsible for selling advertising time, planning media schedules, and ensuring the successful delivery of clients' advertisements. In addition, they work closely with other departments such as creative, production, and finance to ensure that client needs are met and campaigns are executed successfully. They are expected to understand market trends, analyze sales data, and offer creative advertising solutions to clients.
Important skills for an Account Executive include excellent communication, negotiation, and presentation skills. They should have a deep understanding of the broadcasting industry and advertising strategies. Furthermore, a degree in Marketing, Business, or a related field is often required, and certifications in sales or advertising may be beneficial. Prior to becoming an Account Executive, a person may have roles such as Sales Representative, Account Manager, or Media Planner in the broadcasting or advertising industry.
Working knowledge of digital advertising tactics and strategies, including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display Advertising, Web Site Optimization, SEO, Social Media...
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising....
Established knowledge of marketing solutions including broadcasting and digital advertising including audio and interactive, and be a perpetual learner, eager to continuously expand your knowledge....
What We Need: We're seeking an Account Executive to join our team!...
Demographic Data for Columbus, OH
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Salary for Account Executive Jobs in Columbus, OH
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Account Executives in Columbus, OH offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Account Executive position
- Competitive Analysis
- Customer Relationship Management
- Relationship Management
- Proposals
- Email Marketing
- Pay per Click
- Client Services
- Goal Oriented
- Print Advertising
- Client Relationships
- Salesforce
- Reputation Management
- Keyword Research
- Needs Analysis
- Broadcasting
- DoubleClick for Publishers
- Online Media
- Radio Broadcasting
- Radio Advertising
- Digital Media
- Advertising Operations
- Multimedia
- Media Training
- Podcasting
- Digital Sales
- Paid Search
- Media Sales
- Media Planning
- Storytelling
- Social Networking
- Marketing & Advertising
- Advertising Sales
- Digital Advertising
- Marketing Campaigns
- Search Engine Marketing
- Search Engine Optimization
- Sales Presentations
- Music
- Media
- Prospecting
- Digital Marketing
- Forecasting
- Computer Programming
- Networking
- Strategy Development
- Driving
- Negotiation
- Presentation
- Events
- Collaboration
- Reporting
- Budgets
- Multitasking
- Microsoft PowerPoint
- Microsoft Office
- Problem Solving
- Research Skills
- Sales
- Microsoft Excel
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
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