Account Manager Jobs in Allentown, PA
An Account Manager in the broadcasting industry is primarily responsible for maintaining and nurturing relationships with clients and managing their accounts. They work closely with clients to understand their needs and objectives, and liaise with internal teams to ensure these are met. This involves developing and implementing strategic plans, monitoring progress, handling issues, and ensuring client satisfaction. They are also involved in budgeting and financial management, as well as contract negotiations. Account Managers often play a critical role in securing new business, renewing contracts, and driving growth.
Key skills for an Account Manager in this industry include excellent communication and interpersonal skills, strong strategic thinking, and a good understanding of the broadcasting industry. They should also have strong analytical skills, the ability to manage multiple projects simultaneously, and a customer-focused approach. A degree in Business Administration, Marketing, or a related field may be required, and certifications such as Certified Strategic Account Manager (CSAM) can be beneficial. Prior to becoming an Account Manager, a person may have roles such as Account Executive, Sales Representative, or Customer Service Representative in the broadcasting or related industries.
includes WLEV FM - 100.7, WODE-FM - The Hawk, 94.7 FM/WEEX - FOX Sports, WCTO FM/WWYY FM - CAT Country 96 & 107.1 plus CAT Country is also home to the Philadelphia Eagles Radio Network and Penn State Football...
Demographic Data for Allentown, PA
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Salary for Account Manager Jobs in Allentown, PA
Highest Education Level
Account Managers in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Account Manager position
- Customer Relationship Management
- Relationship Management
- Cold Calling
- Proposals
- Consultative Sales
- Wellness
- Client Services
- Goal Oriented
- ROI Analysis
- Client Relationships
- Salesforce
- Closing Skills
- Reputation Management
- Needs Analysis
- Broadcasting
- DoubleClick for Publishers
- Online Media
- Radio Broadcasting
- Radio Advertising
- Digital Media
- Podcasting
- Advertising Operations
- Media Training
- Media Planning
- Digital Sales
- Paid Search
- Media Sales
- Campaign Management
- Storytelling
- Social Networking
- Marketing & Advertising
- Digital Advertising
- Advertising Sales
- Marketing Strategies
- Marketing Campaigns
- Search Engine Marketing
- Media
- Search Engine Optimization
- Sales Presentations
- Website Design
- Prospecting
- Digital Marketing
- Forecasting
- Computer Programming
- Networking
- Account Management
- Strategy Development
- Negotiation
- Events
- Driving
- Presentation
- Reporting
- Collaboration
- Microsoft PowerPoint
- Multitasking
- Problem Solving
- Microsoft Office
- Research Skills
- Sales
- Microsoft Excel
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
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